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Sci-Fi Film and Television Developments


Stretch Armstrong

1/28/16 - Stretch Armstrong is getting a show in the form of a new animated series coming in 2017 to Netflix.  Hasbro Studios' first foray into original television programming announced that the animated action/comedy series will center around an overscheduled teenager named Jake Armstrong and his two best buddies.  When the gang is accidentally exposed to a volatile experimental chemical, they become Stretch Armstrong and the Flex Fighters, a team of unlikely stretchable superheroes who expand beyond the boring confines of their lives and embark on a series of wild adventures.  Source:


7/20/12 - Breck Eisner will direct Stretch Armstrong for Relativity Media, according to The Wrap.  Eisner will use a Dean Georgaris script to turn the action figure into a live-action movie.  Relativity picked up the project after Universal dropped it in January. Relativity CEO Ryan Kavanaugh is producing along with Hasbro CEO Brian Goldner and Bennett Schneir, SVP and managing director of motion pictures.  Tucker Tooley, Relativity's president, will executive-produce.


1/30/12 - Stretch Armstrong, based on the classic Hasbro toy, had been set up at Universal with Taylor Lautner to star but has now found itself at Relativity, according to the Hollywood Reporter.  Lautner is no longer involved, and neither are director Rob Letterman or Imagine Entertainment as producers.  Relativity is moving full steam ahead, setting an April 11, 2014 release date. Relativity’s Ryan Kavanaugh, Hasbro’s Brian Goldner and Bennet Schnier are producing while Relativity’s Tucker Tooley is exec producing. Letterman is also exec producing.  Stretch was introduced as a toy in 1976. The toy was different from other action figures in the sense he could be stretched out, twisted and folded but he always returned to his original form.


10/18/10 - Toy giant Hasbro and Universal Pictures could move Stretch Armstrong, starring Taylor Lautner, from 2012 into 2013, Hasbro CEO president and CEO Brian Goldner said Monday.  “2012 is shaping up as another stellar entertainment year for Hasbro's toy business with its own Battleship in partnership with Universal, the recently announced 3D reissue of Fox's and Lucasfilm's Star Wars: Episode I - The Phantom Menace,  Sony's latest Spider-Man film and Marvel's The Avengers," Goldner said.  “That could allow the company potentially to move Stretch out of '12 and into '13," he said.


5/26/10 - SCI-FI Wire reported that Nicholas Stoller is writing the Stretch Armstrong screenplay for director Rob Letterman. He wants Stretch to be believable, even though it's a cool fantasy.  "It's like a huge superhero movie that we're taking totally seriously," Stoller said. "It's going to have more of an Iron Man/James Bond vibe to it, with that light tone of Iron Man but the gadgetry of James Bond. I'm very excited about playing around in that world. I've never had the opportunity to."  Stretch gains the power to stretch his body to superhuman lengths. It's up to Stoller to think of all the perilous situations where only the power of stretching can save the day. "We're thinking of a fair number, but I'll say that it's going to be the most grounded, realistic version of that," Stoller said. "I love superhero movies, but I come at everything from a real, grounded character standpoint. What's interesting to me is to tell a story about this crazy thing happens to this kid and what he ends up doing with the power, versus getting really immersed in the details of such a thing."  Stretch Armstrong is due in 2012.


4/20/10 - Universal Pictures has hired Nick Stoller to rewrite Stretch Armstrong and Rob Letterman to direct it, Deadline Hollywood reported; Taylor Lautner stars, but there's no start date yet.


2/26/10 - Taylor Lautner reportedly pulled out of Max Steel, a proposed film based on the Mattel toy, in favor of his other toy movie, Stretch Armstrong byHasbro, according to New York Magazine's Vulture blog.  Lautner became increasingly convinced that Hasbro was playing its hand better than Mattel.  Hasbro was moving with far greater speed through Hollywood's development maze than Mattel, not only setting up projects, but quickly moving them forward.  As a result, by the time Universal had begun conversations earlier this month with director Rob Letterman about directing Stretch Armstrong, Lautner had already decided not to do Max Steel.


2/8/10 - Taylor Lautner has been cast in the title role of Stretch Armstrong, Universal Pictures confirmed to Access Hollywood.  The Twilight Saga star will take on the role of the rubbery hero based on the Hasbro toy. The 3-D film will be released in 2012.  "In the past two years, Taylor has emerged as a real star at the global box office. He brings the perfect balance of energy and athleticism to the role of an unlikely super hero with a fantastic super power," Universal Pictures co-chairman Donna Langley said. "We couldn't be more pleased that he has agreed to be our Stretch."


6/3/09 - Universal Pictures and Hasbro announced that Stretch Armstrong has been given a release date of April 15, 2011, and that producer Brian Grazer will team with Hasbro to bring the iconic action figure to life for the silver screen; Steve Oedekerk is writing the screenplay, and Brian Goldner and Bennett Schneir will also produce.


2/13/09 - Universal Pictures has hired Steve Oedekerk to write Stretch Armstrong, a superhero comedy based on the Hasbro-owned toy line, Variety reported.  The project marks the latest Hasbro property to find its way onto the Universal development slate since the toymaker made an overall deal at the studio.  The toy, a 13-inch, blond-haired muscled figure whose limbs could be stretched to nearly four feet, was launched by Kenner in the '70s. He had a dog named Fetch Armstrong, and a sibling, Evil X-Ray Wretch Armstrong. Attempts to turn him into a movie stretch back to 1998, when Disney tried to make the film with Danny DeVito and later Jackie Chan.  -  Living Among You Since 2004